Keyword Planner – How To Figure Out Your Keywords

The first step to SEO is creating a keyword list you can use our free keyword planner to do that. One of the most important elements of online advertising is Search Engine Optimization (SEO). While SEO may sound like a scary and intimidating concept, the premise of this is actually very simple. In a nutshell, search engines such […]

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Squeeze Page vs Landing Page

What is a Squeeze Page vs Landing Page? “What is the difference between a squeeze page vs landing page?” Both are pages that have a specific purpose in your Internet advertising campaign.  First, let’s look at landing pages. What is a Landing Page? A landing page is a page that an Internet advertisement points too. This […]

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What is a Landing Page and Why are they Important?

What is a Landing Page and Why is it Important? So what is a landing page? A landing page is kind of like a landing strip – it is where your prospect lands (and hopefully safely without much turbulence) after clicking on an ad, article or search.  Since this article is about Internet advertising I am going to […]

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The Best Landing Page Design

Best Landing Page Elements If you’re looking to create the best landing page, it is helpful to arm yourself with what goes into a great landing page. There is no such thing as an A+ landing page. That’s because business goals vary from one company to another. However, there are common elements in all topnotch […]

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Creating Trust with your Marketing Message

Do you believe that trust is important when a customer is buying from you? Does your customer need to trust you? Yes, trust is important. So, “How is trust established?” How do you get a customer to trust you? When I have asked this question of others they say to me – trust is earned. […]

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Adwords vs Adsense – What is the difference?

Adwords vs Adsense – What is the difference? Adwords vs Adsense – What is the difference? Explained. The terms Adwords and Adsense are often used interchangeably and incorrectly making the difference between Adwords vs Adsense confusing at the best of times.  In this article I am going to clarify the difference so that you can make […]

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Adwords Landing Page Quality What do you need to know about it

What Do You Need To Know About Adwords Landing Page Quality In order to help digital marketers track and monitor the performance of their online advertising activities, Google has come up with a standardized formula to measure Quality Score. There are basically three main metrics that affect Quality Score: Click-through Rate Ad Relevance Landing Page […]

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Google Adword Keyword Tool

Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner.  This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword […]

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Landing Page Quality Score

The Lowdown on Landing Page Quality Score Get the lowdown on Landing Page Quality Score! There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly […]

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