The Lowdown on Keyword Phrase Generators

A keyword phrase generator is a tool that can help you discover keyword opportunities for you to optimize your blog posts or webpages around.

Keyword research is an activity that often yields nuggets of gold in your Internet marketing advertising efforts.  But all too often, the focus is one or two specific keywords rather than keyword phrases.

The investment of resources in finding keyword phrases can often generate keywords with high traffic and little competition.  These keyword pockets are like precious rich veins of gold just waiting to be mined.   But even more than that keyword research gives you an insight on how your target audience searches for information, so you can effectively position your company or brand as the top-of-mind solution for their particular pain point or need.

While the value of keyword research is most certainly recognized by all digital marketers, most often than not they consider it as a one-time activity that does not require revisiting. In addition, because of its arduous nature, it is easily put in the back burner.

Thankfully, there is a wide gamut of inexpensive keyword optimization tools such as keyword phrase generators available on the Internet at your disposal. The trick is to find one that works best for you.

The Basics: What are Keywords

Keywords play a crucial role for every business website as they drive targeted web traffic to your business for free. Using the right keywords can help your website increase its traffic and improve conversion rates.

Before we discuss the specifics of what you need to do to in order to identify the most effective keywords, some of you might be wondering, “What is a keyword?”

Keywords are the words and phrases that digital users type into a search box of a search engine, such as Google, to generate search results in the form of webpages that may potentially match what they are looking for.

Ironically, while they are called ‘keywords’, most often than not the most effective keywords come in phrases. That’s because it’s difficult to get any traffic from a single word search because of its broadness.

As such, keywords are actually key phrases. They need to be identified carefully, so they can directly relate to your business and help you drive results.

How Does One Choose the Right Keywords?

Choosing the right keywords can prove to be very challenging, as some keywords can get hundreds of thousands of unique searches per day while others only get a relatively low search volume.  There is also the question of competition.

Competition is the number of sites that have been optimized for this keyword or phrase.  It is amazing how a slightly different phrase can have yield close to the same volume and much lower competition.

Keyword Phrase Generator Website

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. This is where your keyword phrase generator tool comes in.  My personal favorite and the one I use close to everyday is Wordtracker.

Wordtracker will provide you with statistical information and insights about a keyword’s search volume, as well as how much competition there is for the keyword online. Additionally, it helps you come up with unique keyword phrases that are most relevant for your business.

A keyword phrase generator tool basically consolidates information on recent web phrases, so you can get accurate information on what customers are searching for at any given point of time. This is particularly helpful when your company is selling seasonal products as it helps you tailorfit your content accordingly.

Once you have come up with relevant keywords for your business, you can then proceed with developing a content strategy that effectively makes use of these keywords and phrases. Good web content is the single most important element of driving the right traffic to your webpage or website.

Unfortunately, most digital marketers make the obvious mistake of using broad keywords instead of focusing on relevant and targeted keywords. In addition, keywords should be used all throughout your website because people can enter your site from any page and it is best to ensure consistency in all angles.