Plumbing is not a sexy business. But it is a good business. And one family, the Wyatt’s are building a great company in Cleveland. Father Andy, his three sons and daughters, and his wife are all part of the business. It shouldn’t surprise you that a company like this is full of great stories.
Or, this one.
When this family started working with us, they had lead quality issues because of all the pay per crack their business was hooked on. Six months later, they have reversed their dependence on lead aggregation.
Their phone is now ringing with the right kind of people. People that want their problem fixed right. It is easy to promote a company that is committed to doing things the right way for customers. Are you a business owner like them?
This change happened so quickly that they have had to add trucks and plumbers to keep the customers happy. The Wyatt’s know that maintaining their culture is essential to their long term growth strategies; that’s why recreating Mom’s kitchen at the business was crucial for that. Check out this recruitment ad.
Here’s the story of Mom’s kitchen.
This family has tons of great stories, and we can’t wait to tell more of them.
They have blown past their yearly goal for 2020 already. We are expanding what we do for the Wyatt’s down to Charlotte, North Carolina, where Seth, one of the boys, lives with his extended family. Seth is adding two new plumbers and two new trucks to his division.
2021 is going to be another year of growth for both locations.
Chapter 2 – 2021
Twenty twenty one was a year of record growth for Wyatt Works. Our marketing strategy starts slow and kicks into high gear later in the first year. You will see this reflected in the revenue graph below. Wyatt Works has entered year two of the marketing campaign and will begin year three mid way through 2022.
Wyatt Works improved the performance of every area of their operations to catch up to and maximize the higher quality leads that are coming into the business from the mass media marketing campaign. Resulting in a record year that had them finishing ahead of their plan.
The exciting growth in twenty-twenty-two is going to come from the Charlotte, NC operation that has a new high-visibility location. Stay tuned for the 2022 story.
Wizard of Ads Partner Team
Jeff Sexton – Writer
Joe Hamilton – Media Buyer
Gary Bernier – Digital