Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]
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The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile. Really, that is all that you have? If that was the insightful comment from the pipe
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Cost of Acquisition of a New Lead or a New Customer Cost of Acquisition of a New Lead or Customer is one of the key numbers you need to know when evaluating your marketing. Don’t get caught up on impressions, click through rates (ctr) and cost per click (cpc) – Until you know your costs
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What is the Difference Between The Display and Search Network? When creating an Adwords campaign you will come across the options for the Search Network, Display Network or both. Since the world of the Internet is a big place and when it comes to running ads there are lots of options available. Understanding these options will help you
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The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is
Basics of a Landing Page There are some basics of a landing page that when followed will help you build a website that has the power to convert visitor into tangible sales, as well as generate a strong repeat purchases. Do you want a website that generates a constant stream of leads? Do you want
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