GeoTarget or GeoFence? That is the question.

What is GeoTargeting? To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile.  What happens if you DON’T GeoTarget in Adwords? Your ads will run all over the world, and you will spend your advertising budget very quickly. Therefore […]

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Google AdWords Five New Features

Google Adwords Five New Features Gary and Arron discuss five new key features you should be using in Google Adwords. FULL TRANSCRIPT BELOW: Aaron K.: Hey everybody, welcome to American Small Business Institute. I’m Aaron Konzelman and we’re here again today with Gary Bernier. Gary B.: Hi. Aaron K.: How are you? Gary B.: I’m […]

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Adwords vs Adsense – What is the difference?

Adwords vs Adsense – What is the difference? Adwords vs Adsense – What is the difference? Explained. The terms Adwords and Adsense are often used interchangeably and incorrectly making the difference between Adwords vs Adsense confusing at the best of times.  In this article I am going to clarify the difference so that you can make […]

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Adwords Landing Page Quality What do you need to know about it

What Do You Need To Know About Adwords Landing Page Quality In order to help digital marketers track and monitor the performance of their online advertising activities, Google has come up with a standardized formula to measure Quality Score. There are basically three main metrics that affect Quality Score: Click-through Rate Ad Relevance Landing Page […]

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Google Adword Keyword Tool

Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner.  This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword […]

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Split testing ads in Google Adwords and Bing Ads

Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]

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What is Google Adwords?

What is Google Adwords? What is Google Adwords and why would you use it? Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. Google Adwords advertisements are text based ads […]

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Adwords Secret that will save you money

Adwords Secret You Need To Know To Save Money You need to know this adwords secret that will save you money if you are spending money doing Google Internet advertising. Saving money makes this secret a secret that is worth knowing and knowing well.  It has to do with the Quality Score that is attached […]

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