I have been meeting and talking to numerous retailers recently. There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board. Reduced hours Reduced staff Reduced inventory Reduced advertising budgets Four Retail Strategies to Avoid The […]
How To Grow Your Practice In Interesting Times 100% applicable for Accounting, Legal, Message Therapy, and other practices. In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads—a sales system for converting the leads into business. And a delivery system for […]
Plot the growth curve for your business. Which do you want? A Lambo or a Lear? Slide into the Lambo. Push start. The roar. The rumble. The anticipation. Are you ready? Stomp on the gas. Head snapping acceleration. Tires screaming. You’re off. In 2.9 secs – 100 km/hr. Seconds later – top speed of 350. […]
How to use Radio and PPC to get both short-term and long-term results. Many small businesses struggle to get enough leads. Their sales engine is continually running low on gas. Two fundamental problems typically cause this: the first is speaking to an overly small audience. The second is not talking to them frequently enough. When […]
Customers always asked me, “What about SEO?” They always say to me; I haven’t mentioned the SEO or local SEO and our digital strategy. They want to know whether it’s essential or not. The reason I don’t present an SEO/Content Marketing strategy to them is that you need a metric shit ton of money to […]
Gary Bernier: Hi, it is Gary Bernier. I have the extreme pleasure of interviewing Stephen simple today, and what I’m going to be interviewing him on is The Tipping Point of retail. So Steve, my first question to you is… “What is this tipping point thing that you want to talk to people about what […]
American Small Business Institute the online branch of the Wizard Academy – Roy H. Williams (The Wizard of Ads), Ryan Deiss (CEO of Digital Marketer), and Daniel Whittington spent ten weeks answering small business owners’ marketing questions. Each episode is jam-packed with examples of real ads and campaigns that are working and producing huge results. […]
An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]
Getting to the bottom line… Price are you pissing prospects off or giving them exactly what they need? Find out how to answers the price question on the phone and win more business. Daniel: Welcome to the American Small Business Institute, The Couch. It sort of reminds me, it smells like Daily Show. The Daily […]
Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and […]
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