An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]
What’s the price? How Much Does it Cost?
Getting to the bottom line… Price are you pissing prospects off or giving them exactly what they need? Find out how to answers the price question on the phone and win more business. Daniel: Welcome to the American Small Business Institute, The Couch. It sort of reminds me, it smells like Daily Show. The Daily […]
Mobile Website Design Best Practices
Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and […]
Things are not what they seem
Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]
Corporate Internet Marketing Strategy
Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand. A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied […]
Customer Lifetime Value
Customer Lifetime Value Customer lifetime value is a simple calculation of how much money your customer spent with you. Many businesses suffer from a single transaction with their customers. This is a challenging business model because you need a steady stream of new customers. Other businesses that sell consumables will see the customer more than […]
Trust Conundrum
The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is […]
Key Business Indicators
Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m […]
Coffee, Denial and the WOW Factor
I was at my local coffee shop the other day when one of the owners “Sue” came by and asked me “what do you do?”. After I explained that I did marketing she promptly and proudly told me that they do not do marketing. They would rather put the money into better coffee and a […]
