Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]
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Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand. A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied
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Customer Lifetime Value Customer lifetime value is a simple calculation of how much money your customer spent with you. Many businesses suffer from a single transaction with their customers. This is a challenging business model because you need a steady stream of new customers. Other businesses that sell consumables will see the customer more than
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The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is
Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m
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I was at my local coffee shop the other day when one of the owners “Sue” came by and asked me “what do you do?”. After I explained that I did marketing she promptly and proudly told me that they do not do marketing. They would rather put the money into better coffee and a
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