Mobile Website Design Best Practices

Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and […]

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Things are not what they seem

Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]

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Cause and Effect

Cause and Effect in Marketing Correlation versus Causation when looking at your marketing data. Daniel Whittington: Welcome to the American Small Business Institute. I’m here with Stephen Semple. And today we’re going to talk about data and analytics as it relates to cause and effect. Or as Stephen put it- Stephen Semple: Correlation versus causation. […]

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Repetition in Marketing

Repetition in Marketing and it’s importance FULL TRANSCRIPT BELOW:Daniel Whittington: Welcome to American Small Business Institute. I’m again here with Mr. Stephen Semple. And today we’re gonna talk about repetition in marketing. And this is coming from a digital first perspective, right? I’m gonna warn you, he’s saying things. Scary things for digital only people. […]

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Small Business Marketing Mistakes

Small Business Marketing Mistakes To Avoid Small Business Marketing Mistakes Your Competitors Are Making Right Now and How You Can Gain the Most From It. The best part about mistakes is that anybody can make them. Since there are umpteen competitors in your category and there’s only one you, it’s very likely that a competitor of […]

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Corporate Internet Marketing Strategy

Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand.  A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied […]

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Customer Lifetime Value

Customer Lifetime Value Customer lifetime value is a simple calculation of how much money your customer spent with you. Many businesses suffer from a single transaction with their customers. This is a challenging business model because you need a steady stream of new customers. Other businesses that sell consumables will see the customer more than […]

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Effective Internet Advertising Strategy Tips

Effective Internet Advertising Strategy Tips More and more businesses are looking for effective internet advertising strategy tips to promote their products, reach out to their consumers and attract new potential users. While the business objectives and communication goals in Internet marketing do not vary drastically compared to traditional advertising, the methods used in Internet marketing […]

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Internet Marketing Advertising That Works

Great Internet Marketing Advertising Starts With an Ad That Gets Attention This is the world of Internet marketing advertising. I am a tiny little ad – no more than 95 characters and you can’t make me larger.  I am plain text – no flashy lipstick on me.  No pictures – my beauty is in my plain fonts. […]

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The Worst Internet Marketing Strategy – EVER!

The Worst Internet Marketing Strategy – EVER! The worst Internet marketing strategy is really not having a keyword strategy. If you are not sure what a keyword is first you need to click here to learn about keywords. The Internet holds the promise of being able to market to the world.  Everyone looks for things online.  The amount […]

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