Dispatch Fee or No Dispatch Fee

An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]

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Things are not what they seem

Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]

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Cause and Effect

Cause and Effect in Marketing Correlation versus Causation when looking at your marketing data. Daniel Whittington: Welcome to the American Small Business Institute. I’m here with Stephen Semple. And today we’re going to talk about data and analytics as it relates to cause and effect. Or as Stephen put it- Stephen Semple: Correlation versus causation. […]

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Repetition in Marketing

Repetition in Marketing and it’s importance FULL TRANSCRIPT BELOW:Daniel Whittington: Welcome to American Small Business Institute. I’m again here with Mr. Stephen Semple. And today we’re gonna talk about repetition in marketing. And this is coming from a digital first perspective, right? I’m gonna warn you, he’s saying things. Scary things for digital only people. […]

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Small Business Marketing Mistakes

Small Business Marketing Mistakes To Avoid Small Business Marketing Mistakes Your Competitors Are Making Right Now and How You Can Gain the Most From It. The best part about mistakes is that anybody can make them. Since there are umpteen competitors in your category and there’s only one you, it’s very likely that a competitor of […]

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