How To Grow Your Practice In Interesting Times

How To Grow Your Practice In Interesting Times 100% applicable for Accounting, Legal, Message Therapy, and other practices. In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads—a sales system for converting the leads into business. And a delivery system for […]

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Lambo vs Lear

Plot the growth curve for your business. Which do you want?  A Lambo or a Lear? Slide into the Lambo.  Push start. The roar.  The rumble.  The anticipation.  Are you ready?  Stomp on the gas.  Head snapping acceleration.  Tires screaming.  You’re off.  In 2.9 secs – 100 km/hr.  Seconds later – top speed of 350.  […]

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GeoTarget or GeoFence? That is the question.

What is GeoTargeting? To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile.  What happens if you DON’T GeoTarget in Adwords? Your ads will run all over the world, and you will spend your advertising budget very quickly. Therefore […]

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Ask the Wizard of Ads

American Small Business Institute the online branch of the Wizard Academy – Roy H. Williams (The Wizard of Ads), Ryan Deiss (CEO of Digital Marketer), and Daniel Whittington spent ten weeks answering small business owner’s marketing questions. Each episode is jam-packed with examples of real ads and campaigns that are working and producing huge results. […]

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But it’s not professional …

I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box.  The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room.  The death stroke to a creative campaign.  As a marketer who specializes in business to business, I […]

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Dispatch Fee or No Dispatch Fee

An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]

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