What is Social Media Marketing? Social Media Marketing can be broken down into two categories. The first is Content Marketing, and the second is Advertising. Content Marketing Social media content marketing is creating and publishing content: written, spoken/audio, picture, or video. All social media platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok allow you to post […]
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This is the question that I will answer for you today. Let me start by sharing what is NOT digital marketing. Traditional or legacy media is not digital marketing, things like print newspaper, broadcast TV, broadcast radio, direct mail, printed magazines, and printed books. All of these have been around since before the Internet became
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I have been meeting and talking to numerous retailers recently. There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board. Reduced hours Reduced staff Reduced inventory Reduced advertising budgets Four Retail Strategies to Avoid The
Four Winning Retail Strategies for 2021 Read More »
How To Grow Your Practice In Interesting Times 100% applicable for Accounting, Legal, Message Therapy, and other practices. In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads—a sales system for converting the leads into business. And a delivery system for
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Plot the growth curve for your business. Which do you want? A Lambo or a Lear? Slide into the Lambo. Push start. The roar. The rumble. The anticipation. Are you ready? Stomp on the gas. Head snapping acceleration. Tires screaming. You’re off. In 2.9 secs – 100 km/hr. Seconds later – top speed of 350.
What is GeoTargeting? To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile. What happens if you DON’T GeoTarget in Adwords? Your ads will run worldwide, and you will spend your advertising budget very quickly. Therefore most people have
GeoTarget or GeoFence? That is the question. Read More »
American Small Business Institute the online branch of the Wizard Academy – Roy H. Williams (The Wizard of Ads), Ryan Deiss (CEO of Digital Marketer), and Daniel Whittington spent ten weeks answering small business owners’ marketing questions. Each episode is jam-packed with examples of real ads and campaigns that are working and producing huge results.
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I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I
But it’s not professional … Read More »
Hi, Steven Semple. Wizard of Ads partner from Toronto, Canada. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad standout to recognize it for how special it is.
Advertising Competition – Two Ads Out of 3,000 Read More »
Hi, everyone, it’s Stephen Semple Wizard of Ads partner from Toronto, Canada. What I want to talk about today, we talk about this a lot, especially with our heavy focus on radio, and those types of media are the power of words and the power of using sound in advertising. So I’m going to share
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