Bingeing Boredom – when you can no longer stay in front of your TV, brought on from excessive bingeing due to a lack of other entertainment. Netflix Neverland – you might feel like you have reached the end of Netflix. All the new content appears to have subtitles. You’re up to date on all your regular shows, […]
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Hi, I’m Stephen Semple. Wizard of Ads partner from Toronto, Canada. And one of the things I’m going to show you it’s old. And it’s grainy because it’s an old commercial from 1986. but it’s a fascinating case study about the impact of creativity. So this car show was made for the launch of the
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An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then
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Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and
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Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way
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Cause and Effect in Marketing Correlation versus Causation when looking at your marketing data. Daniel Whittington: Welcome to the American Small Business Institute. I’m here with Stephen Semple. And today we’re going to talk about data and analytics as it relates to cause and effect. Or as Stephen put it- Stephen Semple: Correlation versus causation.
Repetition in Marketing and it’s importance FULL TRANSCRIPT BELOW:Daniel Whittington: Welcome to American Small Business Institute. I’m again here with Mr. Stephen Semple. And today, we’re gonna talk about repetition in marketing. And this is coming from a digital-first perspective, right? I’m gonna warn you; he’s saying things. Scary things for digital-only people. So what
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Small Business Marketing Mistakes To Avoid Small Business Marketing Mistakes Your Competitors Are Making Right Now and How You Can Gain the Most From It. The best part about mistakes is that anybody can make them. Since there are umpteen competitors in your category and there’s only one you, it’s very likely that a competitor of
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Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand. A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied
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Customer Lifetime Value Customer lifetime value is a simple calculation of how much money your customer spent with you. Many businesses suffer from a single transaction with their customers. This is a challenging business model because you need a steady stream of new customers. Other businesses that sell consumables will see the customer more than
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