I have been meeting and talking to numerous retailers recently. There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board. Reduced hours Reduced staff Reduced inventory Reduced advertising budgets Four Retail Strategies to Avoid The …
A Captain One Star Story Captain One Star and his first mate High Expectations decided to change their regular Friday routine. Yes, we apologize to the regular businesses we visit on Fridays for not bringing our money back on this particular day. You see we asked the scary question, “Should we do the usual or …
Adventures in Customer Service I couldn’t believe it was happening to me. I decided to switch careers and become a marketer for two reasons. One there are no emergencies in marketing, and marketing can’t solve an emergency. This means no middle of the night server down calls like when I was the computer geek. The …