Captain One Star

Four Winning Retail Strategies for 2021

I have been meeting and talking to numerous retailers recently.  There is no doubt that the economy and Coronavirus has had a major impact on retail businesses.  Here are four things that I am seeing retailers do across the board. Reduced hours Reduced staff Reduced inventory Reduced advertising budgets Four Retail Strategies to Avoid The […]

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Captain One Star

Captain One Star

Adventures in Customer Service I couldn’t believe it was happening to me. I decided to switch careers and become a marketer for two reasons. One there are no emergencies in marketing, and marketing can’t solve an emergency. This means no middle of the night server down calls like when I was the computer geek. The

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