What is YouTube Marketing?

It seems like everyone always wants to refer to YouTube as the second-largest search engine. But these statistics make it an exciting platform for the advertiser.

YouTube users view a whopping 1 billion hours of video each day. That accounts for around 5 billion YouTube videos being watched each day.

In January 2022, it was estimated that each visitor spends around 19:35 minutes on the site daily (up from 17 minutes in 2020 and 13 minutes in 2019). In addition, those users visit approximately ten pages before leaving the site. Over 70 percent of YouTube content is viewed via mobile devices.

Soursce: https://www.comparitech.com/tv-streaming/youtube-statistics/

So what is YouTube Marketing?

YouTube marketing is simply getting your message out on YouTube. The easiest way to do this is to advertise on YouTube. If you haven’t watched any videos on YouTube, you should because the first thing you will see is a video advertisement. The video advertisement will play for five seconds before the “Skip Ad” button appears. Then, as the business owner/advertiser, you create a video advertisement greater than ten seconds long, and it will appear as a preroll ad (before the video) or an in-video ad (just like a TV ad, Google inserts ads into longer video content.) You can see the example of HeatTrak below.

YouTube Pre-Roll and Display Ad
YouTube Pre-Roll and Display Ad

On the right-hand side of the picture above, you will also see another HeatTrak advertisement, a display ad. Both Video Ads and Display Ads are served from your Google Adwords. In addition, Google Adwords provides the opportunity for both Video and Display Campaigns and, today, mixed campaigns that cover search, display, and video.

YouTube Video Campaign

We experimented with several video lengths, knowing that only the first five seconds were guaranteed to be seen. The better you can tighten up your key message and front-end load it, the better.

YouTube Video play user retention graph

You can start marketing on YouTube by creating your video and display advertisements and setting up the appropriate Google Adwords Campaigns.

Gary Bernier

The Wizard of Digital
Gary’s Internet experience extends back to guestbooks and site visitor counters and version one of the browsers (remember Netscape). He was doing Internet marketing before Adwords was a thing, and you could buy clicks for a penny. Gary’s clients are blown away by their success on mobile.