It seems like everyone always wants to refer to YouTube as the second-largest search engine. But these statistics make it an exciting platform for the advertiser. YouTube users view a whopping 1 billion hours of video each day. That accounts for around 5 billion YouTube videos being watched each day. In January 2022, it was […]
Facebook Marketing and Facebook Advertising Overview
Facebook Marketing Businesses can make use of Facebook in two ways. The first one uses Facebook to create and post content regularly as a content management platform. The second way is Facebook advertising, paying Facebook to display your ads before your target audience. Most people are familiar with posting photos and small captions on Facebook. […]
Content Marketing Strategy for Social Media Marketing
The question we hear all the time is, “How do I create ongoing social media content about my business that will increase my likes, follows, and sales?” The answer is reality TV has taught us that just about any work can become a good story. The story of what you do regularly has a beginning, […]
Content Marketing
Content marketing is when you create content written, spoken/audio, picture, or video. Once you’ve made content, you have to publish it so the world can find it. Your only cost is TIME creating the content and publishing and promoting the content. Content Marketing can take many forms today: Written Blogging Email Newsletter Books (pdf) / […]
What is Social Media Marketing?
What is Social Media Marketing? Social Media Marketing can be broken down into two categories. The first is Content Marketing, and the second is Advertising. Content Marketing Social media content marketing is creating and publishing content: written, spoken/audio, picture, or video. All social media platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok allow you to post […]
What is Digital Marketing?
This is the question that I will answer for you today. Let me start by sharing what is NOT digital marketing. Traditional or legacy media is not digital marketing, things like print newspaper, broadcast TV, broadcast radio, direct mail, printed magazines, and printed books. All of these have been around since before the Internet became […]
Four Winning Retail Strategies for 2021
I have been meeting and talking to numerous retailers recently. There is no doubt that the economy and Coronavirus has had a major impact on retail businesses. Here are four things that I am seeing retailers do across the board. Reduced hours Reduced staff Reduced inventory Reduced advertising budgets Four Retail Strategies to Avoid The […]
Search Engine Optimization What to Know | Wizard’s Roundtable
Host: Johnny Molson Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. On today’s Wizard’s Roundtable, Vi Wickam and Gary Bernier join me to help you understand the […]
How To Grow Your Practice In Interesting Times
How To Grow Your Practice In Interesting Times 100% applicable for Accounting, Legal, Message Therapy, and other practices. In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads—a sales system for converting the leads into business. And a delivery system for […]
Lambo vs Lear
Plot the growth curve for your business. Which do you want? A Lambo or a Lear? Slide into the Lambo. Push start. The roar. The rumble. The anticipation. Are you ready? Stomp on the gas. Head snapping acceleration. Tires screaming. You’re off. In 2.9 secs – 100 km/hr. Seconds later – top speed of 350. […]