Search Engine Optimization What to Know | Wizard’s Roundtable

Host: Johnny Molson Feel like you’re swimming in internet acronyms? Search Engine Optimization, or SEO, is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. On today’s Wizard’s Roundtable, Vi Wickam and Gary Bernier join me to help you understand the […]

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How To Grow Your Practice In Interesting Times

How To Grow Your Practice In Interesting Times 100% applicable for Accounting, Legal, Message Therapy, and other practices. In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads—a sales system for converting the leads into business. And a delivery system for […]

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Lambo vs Lear

Plot the growth curve for your business. Which do you want?  A Lambo or a Lear? Slide into the Lambo.  Push start. The roar.  The rumble.  The anticipation.  Are you ready?  Stomp on the gas.  Head snapping acceleration.  Tires screaming.  You’re off.  In 2.9 secs – 100 km/hr.  Seconds later – top speed of 350.  […]

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What about SEO?

Customers always asked me, “What about SEO?” They always say to me; I haven’t mentioned the SEO or local SEO and our digital strategy. They want to know whether it’s essential or not. The reason I don’t present an SEO/Content Marketing strategy to them is that you need a metric shit ton of money to […]

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Tipping Point of Retail and the S-Curve

Gary Bernier: Hi, it is Gary Bernier. I have the extreme pleasure of interviewing Stephen simple today, and what I’m going to be interviewing him on is The Tipping Point of retail. So Steve, my first question to you is… “What is this tipping point thing that you want to talk to people about what […]

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Last Touch Marketing Data

There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Wanamaker sent us on a quest to determine “what is working.”  It is a worthy quest.   Enter the Yellow Pages.  They figured how to twist the Wanamaker Question to their own advantage.  “Put […]

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GeoTarget or GeoFence? That is the question.

What is GeoTargeting? To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile.  What happens if you DON’T GeoTarget in Adwords? Your ads will run all over the world, and you will spend your advertising budget very quickly. Therefore […]

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Ask the Wizard of Ads

American Small Business Institute the online branch of the Wizard Academy – Roy H. Williams (The Wizard of Ads), Ryan Deiss (CEO of Digital Marketer), and Daniel Whittington spent ten weeks answering small business owner’s marketing questions. Each episode is jam-packed with examples of real ads and campaigns that are working and producing huge results. […]

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