An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]
Captain One Star
Adventures in Customer Service I couldn’t believe it was happening to me. I decided to switch careers and become a marketer for two reasons. One there are no emergencies in marketing, and marketing can’t solve an emergency. This means no middle of the night server down calls like when I was the computer geek. The […]
What’s the price? How Much Does it Cost?
Getting to the bottom line… Price are you pissing prospects off or giving them exactly what they need? Find out how to answers the price question on the phone and win more business. Daniel: Welcome to the American Small Business Institute, The Couch. It sort of reminds me, it smells like Daily Show. The Daily […]
Mobile Website Design Best Practices
Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and […]
Things are not what they seem
Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]
Automation of Marketing
FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey everybody. Welcome to American Small Business Institute. I am Aaron Konzelman, and we are here today with Gary Bernier. Gary Bernier: Welcome. Aaron Konzelman: How are you? Gary Bernier: I’m awesome. Aaron Konzelman: Awesome, okay. Gary Bernier: I love being down here. Aaron Konzelman: Yeah, it’s fun. It’s kind of […]
Cause and Effect
Cause and Effect in Marketing Correlation versus Causation when looking at your marketing data. Daniel Whittington: Welcome to the American Small Business Institute. I’m here with Stephen Semple. And today we’re going to talk about data and analytics as it relates to cause and effect. Or as Stephen put it- Stephen Semple: Correlation versus causation. […]
Repetition in Marketing
Repetition in Marketing and it’s importance FULL TRANSCRIPT BELOW:Daniel Whittington: Welcome to American Small Business Institute. I’m again here with Mr. Stephen Semple. And today we’re gonna talk about repetition in marketing. And this is coming from a digital first perspective, right? I’m gonna warn you, he’s saying things. Scary things for digital only people. […]
Small Business Marketing Mistakes
Small Business Marketing Mistakes To Avoid Small Business Marketing Mistakes Your Competitors Are Making Right Now and How You Can Gain the Most From It. The best part about mistakes is that anybody can make them. Since there are umpteen competitors in your category and there’s only one you, it’s very likely that a competitor of […]
Google AdWords Five New Features
Google Adwords Five New Features Gary and Arron discuss five new key features you should be using in Google Adwords. FULL TRANSCRIPT BELOW: Aaron K.: Hey everybody, welcome to American Small Business Institute. I’m Aaron Konzelman and we’re here again today with Gary Bernier. Gary B.: Hi. Aaron K.: How are you? Gary B.: I’m […]
