I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I […]
The Dreadful Day of Disappointment
A Captain One Star Story Captain One Star and his first mate High Expectations decided to change their regular Friday routine. Yes, we apologize to the regular businesses we visit on Fridays for not bringing our money back on this particular day. You see we asked the scary question, “Should we do the usual or […]
Advertising Competition – Two Ads Out of 3,000
Hi, Steven Semple. Wizard of Ads partner from Toronto, Canada. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad standout to recognize it for how special it is. […]
Using Sound In Advertising to Create Emotional Bonds
Hi, everyone, it’s Stephen Semple Wizard of Ads partner from Toronto, Canada. What I want to talk about today, we talk about this a lot, especially with our heavy focus on radio, and those types of media are the power of words and the power of using sound in advertising. So I’m going to share […]
Bingeing Boredom, Netflix Neverland, and Social Scrolling
Bingeing Boredom – when you can no longer stay in front of your TV, brought on from excessive bingeing due to a lack of other entertainment. Netflix Neverland – you might feel like you have reached the end of Netflix. All the new content appears to have subtitles. You’re up to date on all your regular shows, […]
Impact of Creativity in Your Advertisements
Hi, I’m Stephen Semple. Wizard of Ads partner from Toronto, Canada. And one of the things I’m going to show you it’s old. And it’s grainy because it’s an old commercial from 1986. but it’s a fascinating case study about the impact of creativity. So this car show was made for the launch of the […]
Dispatch Fee or No Dispatch Fee
An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]
Captain One Star
Adventures in Customer Service I couldn’t believe it was happening to me. I decided to switch careers and become a marketer for two reasons. One there are no emergencies in marketing, and marketing can’t solve an emergency. This means no middle of the night server down calls like when I was the computer geek. The […]
What’s the price? How Much Does it Cost?
Getting to the bottom line… Price are you pissing prospects off or giving them exactly what they need? Find out how to answers the price question on the phone and win more business. Daniel: Welcome to the American Small Business Institute, The Couch. It sort of reminds me, it smells like Daily Show. The Daily […]
Mobile Website Design Best Practices
Mobile website design best practices that are working right now on the web that you can take advantage of to beat your competition. Aaron Konzelman: Hey. And so, you told me earlier, we were talking about, this is one of my biggest pet peeves is trying to look up a company or an offer, and […]
