What about SEO?

Customers always asked me, “What about SEO?” They always say to me; I haven’t mentioned the SEO or local SEO and our digital strategy. They want to know whether it’s essential or not. The reason I don’t present an SEO/Content Marketing strategy to them is that you need a metric shit ton of money to […]

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Tipping Point of Retail and the S-Curve

Gary Bernier: Hi, it is Gary Bernier. I have the extreme pleasure of interviewing Stephen simple today, and what I’m going to be interviewing him on is The Tipping Point of retail. So Steve, my first question to you is… “What is this tipping point thing that you want to talk to people about what […]

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Last Touch Marketing Data

There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Wanamaker sent us on a quest to determine “what is working.”  It is a worthy quest.   Enter the Yellow Pages.  They figured how to twist the Wanamaker Question to their own advantage.  “Put […]

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GeoTarget or GeoFence? That is the question.

What is GeoTargeting? To GeoTarget is to have your ads show only in a defined geography. In Google Adwords, you can target as small an area as a mile.  What happens if you DON’T GeoTarget in Adwords? Your ads will run all over the world, and you will spend your advertising budget very quickly. Therefore […]

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Ask the Wizard of Ads

American Small Business Institute the online branch of the Wizard Academy – Roy H. Williams (The Wizard of Ads), Ryan Deiss (CEO of Digital Marketer), and Daniel Whittington spent ten weeks answering small business owner’s marketing questions. Each episode is jam-packed with examples of real ads and campaigns that are working and producing huge results. […]

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But it’s not professional …

I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box.  The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room.  The death stroke to a creative campaign.  As a marketer who specializes in business to business, I […]

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The Dreadful Day of Disappointment

A Captain One Star Story Captain One Star and his first mate High Expectations decided to change their regular Friday routine. Yes, we apologize to the regular businesses we visit on Fridays for not bringing our money back on this particular day. You see we asked the scary question, “Should we do the usual or […]

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