Google Adword Keyword Tool

Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner.  This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword […]

Read More

Landing Page Quality Score

The Lowdown on Landing Page Quality Score Get the lowdown on Landing Page Quality Score! There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly […]

Read More

Split testing ads in Google Adwords and Bing Ads

Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]

Read More

Benefits of Internet Advertising

The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile.  Really, that is all that you have?  If that was the insightful comment from the pipe […]

Read More

Trust Conundrum

The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is […]

Read More

Basics of a Landing Page

Basics of a Landing Page There are some basics of a landing page that when followed will help you build a website that has the power to convert visitor into tangible sales, as well as generate a strong repeat purchases. Do you want a website that generates a constant stream of leads?  Do you want […]

Read More

Key Business Indicators

Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m […]

Read More

What is a squeeze page?

So what is a squeeze page?  A lot of people frequently use the terms “landing page” and “squeeze page” interchangeably, but actually, they are different types of web pages that serve different purposes.  A squeeze page is a simple page that is used to capture an email address.  There are two choices:  leave or give the […]

Read More