What is Google Adwords?

What is Google Adwords? What is Google Adwords and why would you use it? Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. Google Adwords advertisements are text based ads […]

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Copywriting Double Readership Path

Copywriting Double Readership Path Copywriting Double Readership Path is a technique we learned from the masters of copywritting like Dan S. Kennedy. This technique works every time I use it and I get exactly what I want. The idea on the double or second readership path is highlighting the key points in the message using bold, italics, underline, […]

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Keyword Definition a word used to classify or

Keyword Definition The best keyword definition I was able to find is a keyword is a word used to classify or organize digital content, or to facilitate an online search for information. In this article we are going to discuss keywords as well as keyword phrases. It is important to understand keyword definition because or their role […]

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Keyword Density Tracker – Why use a tool

Why use a keyword density tracker tool? Using a Keyword density tracker tool makes managing your website faster and easier.  A keyword density tracker tool will quickly and easily calculate your keyword density saving you the tedium of reviewing pages and counting words.  In this article I am going to share how to calculate keyword […]

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Long Tailed Keywords and their importance

 Long Tailed Keywords Simply put, long tailed keywords are keywords or phrases with 2 or more words in them.  Ok, that is the dictionary definition.  Now for my definition:  it is how you make money in Internet advertising marketing.  Long tail keywords work and work well because they cost less, it is easier to get […]

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How To Test Keywords

How to Test Keywords for your site Test keywords to ensure you get the most bang for your buck. It not only also allows you to identify top-performing keywords that will drive the most clicks for your web page or ad; it also enables you to continually improve the relevance of your online advertising campaigns […]

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Social Media Marketing I’m one too

Connection in social media starts with “And, I am too”, and ends with likes and shares. It starts with someone saying, “I am …” Car guy, walking dead fan, couch potato, and you find yourself saying – “And, I am too”  It can be said in your head or out loud. “I am too” says you […]

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Social Media Marketing Self Identification

Social Media Marketing and the magic key words “I am a…” Three most important words in social media marketing – “I am a …” Self identification in social media is the key to connection. How proud members will broadcast your message to the tribe. I’m a Canadian, I’m a Walking Dead fan for example. I’m […]

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What If

Lengthy line-ups, bumping nudging trying to get there, over scheduled, waiting, exhilarated, euphoric, exhausted was my Labour Day weekend. My favourite weekend of the year, our annual pilgrimage to FanExpo. Fascinated by the top comic book writers and artists. We will endure just about anything to gain those amazing nuggets about writing, drawing and the […]

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What did Henry Ford Believe?

Create we believe statements if you want to bond with your prospects and customers. You need to let them know what you stand for and what you stand against. You have to both attract and repel. You want to attract the prospects and customers that approach the world the same way as you do share the […]

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