The Dreadful Day of Disappointment

A Captain One Star Story Captain One Star and his first mate High Expectations decided to change their regular Friday routine. Yes, we apologize to the regular businesses we visit on Fridays for not bringing our money back on this particular day. You see we asked the scary question, “Should we do the usual or […]

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Dispatch Fee or No Dispatch Fee

An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]

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Captain One Star

Adventures in Customer Service I couldn’t believe it was happening to me. I decided to switch careers and become a marketer for two reasons. One there are no emergencies in marketing, and marketing can’t solve an emergency. This means no middle of the night server down calls like when I was the computer geek. The […]

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What’s the price? How Much Does it Cost?

Getting to the bottom line… Price are you pissing prospects off or giving them exactly what they need? Find out how to answers the price question on the phone and win more business. Daniel: Welcome to the American Small Business Institute, The Couch. It sort of reminds me, it smells like Daily Show. The Daily […]

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Things are not what they seem

Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]

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