How to use Radio and PPC to get both short-term and long-term results. Many small businesses struggle to get enough leads. Their sales engine is continually running low on gas. Two fundamental problems typically cause this: the first is speaking to an overly small audience. The second is not talking to them frequently enough. When […]
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There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They figured how to twist the Wanamaker Question to their own advantage. “Put
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Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand. A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied
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Do you believe that trust is important when a customer is buying from you? Does your customer need to trust you? Yes, trust is important. So, “How is trust established?” How do you get a customer to trust you? When I have asked this question of others they say to me – trust is earned.
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