Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m …
So what is a squeeze page? Many people frequently use the terms “landing page” and “squeeze page” interchangeably, but actually, they are different types of web pages that serve different purposes. A squeeze page is a simple page that is used to capture an email address. There are two choices: leave or give the email …
What is Google Adwords? What is Google Adwords and why would you use it? Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. Google Adwords advertisements are text based ads …
Copywriting Double Readership Path Copywriting Double Readership Path is a technique we learned from the masters of copywriting like Dan S. Kennedy. This technique works every time I use it, and I get exactly what I want. The idea on the double or second readership path is to highlight the key points in the message using bold, italics, …