What is Google Adwords?
What is Google Adwords and why would you use it?
Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements.
Google Adwords advertisements are text based ads that appear on the right side or on the top of Google’s search results pages. When a user types in a search query into Google’s search engine, that keyword or keyword phrase is instantly scanned for across the World Wide Web. Your search results, obviously, are matched up with your search.
What you may not also realize is that the advertisements on the right side of that results page are also tailored specifically for you. Based upon your search, Google sends its “spiders” out to find any advertisers who sell a product or service that matches well with your needs.
These advertisers have signed up for the Adwords service. They pay Google each time someone clicks on their ad from Google. The price that advertiser pays depends on the current value of that keyword. If you searched for a popular keyword that is high in demand, then that advertiser will pay top dollar when you click on their ad. The price is based on a bidding setting between advertisers. So, advertisers bid a price they are willing to pay to get you to visit their website.
Advertisers who use Adwords may also get their ads displayed on a few other search engines who are partners with Google.
What is Google Adwords Display Network?
Another common system to use is Google’s display network, which is also known as Google Adsense. Adsense ads are the same Adwords ads, but they appear on many different websites. Website owners (a.k.a. publishers or webmasters) can sign up for free to have ads matched up with the content on their website (based on keyword matches). Each time someone clicks on an ad from a content site, the website owner is paid a portion of the bid price and Google pockets the rest.
More and more advertisers are choosing to advertise with Google Adwords. This method of advertising is most often referred to as PPC or Pay Per Click advertising. There are other related pay models that include CPM (cost per 1000 impressions), pay per sale, and pay per lead.