Stephen Semple – Things Are Not What They Seem. FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey, everybody. Welcome to American Small Business Institute. I’m Aaron Konzelman, and today we are here with Stephen Semple. How are you? Stephen Semple: I’m great, thanks. Aaron Konzelman: Awesome! So now you were just saying this great phrase on the way […]
Automation of Marketing
FULL TRANSCRIPT BELOW:Aaron Konzelman: Hey everybody. Welcome to American Small Business Institute. I am Aaron Konzelman, and we are here today with Gary Bernier. Gary Bernier: Welcome. Aaron Konzelman: How are you? Gary Bernier: I’m awesome. Aaron Konzelman: Awesome, okay. Gary Bernier: I love being down here. Aaron Konzelman: Yeah, it’s fun. It’s kind of […]
Cause and Effect
Cause and Effect in Marketing Correlation versus Causation when looking at your marketing data. Daniel Whittington: Welcome to the American Small Business Institute. I’m here with Stephen Semple. And today we’re going to talk about data and analytics as it relates to cause and effect. Or as Stephen put it- Stephen Semple: Correlation versus causation. […]
Repetition in Marketing
Repetition in Marketing and it’s importance FULL TRANSCRIPT BELOW:Daniel Whittington: Welcome to American Small Business Institute. I’m again here with Mr. Stephen Semple. And today we’re gonna talk about repetition in marketing. And this is coming from a digital first perspective, right? I’m gonna warn you, he’s saying things. Scary things for digital only people. […]
Small Business Marketing Mistakes
Small Business Marketing Mistakes To Avoid Small Business Marketing Mistakes Your Competitors Are Making Right Now and How You Can Gain the Most From It. The best part about mistakes is that anybody can make them. Since there are umpteen competitors in your category and there’s only one you, it’s very likely that a competitor of […]
Google AdWords Five New Features
Google Adwords Five New Features Gary and Arron discuss five new key features you should be using in Google Adwords. FULL TRANSCRIPT BELOW: Aaron K.: Hey everybody, welcome to American Small Business Institute. I’m Aaron Konzelman and we’re here again today with Gary Bernier. Gary B.: Hi. Aaron K.: How are you? Gary B.: I’m […]
Mobile Website Traffic Takes Over Signalling The Death Of The Desktop
Mobile Website Traffic Takes Over Signalling The Death of the Desktop You have more Mobile website traffic than you expect. All of our customers where surprised, you will be too. Tracking all our customers traffic has allowed us to document for them the change in consumer behaviour, and the changes in online Advertising as a […]
Corporate Internet Marketing Strategy
Four Vital Corporate Internet Marketing Strategy Tips The goal of any good corporate internet marketing strategy should be to get more customers and build the corporate brand. A key tool to doing this is the website. A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied […]
Customer Lifetime Value
Customer Lifetime Value Customer lifetime value is a simple calculation of how much money your customer spent with you. Many businesses suffer from a single transaction with their customers. This is a challenging business model because you need a steady stream of new customers. Other businesses that sell consumables will see the customer more than […]
Content Marketing
10 Steps To Content Marketing and ONE SEO Secret! What is Content Marketing? Content Marketing is simply putting content on the web for Google and the other search engines to consume and add to their database. Why would someone do content marketing? Blogging and content are done to leverage the power of search. If someone types […]
