Adwords Secret that will save you money

Adwords Secret You Need To Know To Save Money You need to know this adwords secret that will save you money if you are spending money doing Google Internet advertising. Saving money makes this secret a secret that is worth knowing and knowing well.  It has to do with the Quality Score that is attached […]

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Social Media Marketing I’m one too

Connection in social media starts with “And, I am too”, and ends with likes and shares. It starts with someone saying, “I am …” Car guy, walking dead fan, couch potato, and you find yourself saying – “And, I am too”  It can be said in your head or out loud. “I am too” says you […]

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Social Media Marketing Self Identification

Social Media Marketing and the magic key words “I am a…” Three most important words in social media marketing – “I am a …” Self identification in social media is the key to connection. How proud members will broadcast your message to the tribe. I’m a Canadian, I’m a Walking Dead fan for example. I’m […]

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What If

Lengthy line-ups, bumping nudging trying to get there, over scheduled, waiting, exhilarated, euphoric, exhausted was my Labour Day weekend. My favourite weekend of the year, our annual pilgrimage to FanExpo. Fascinated by the top comic book writers and artists. We will endure just about anything to gain those amazing nuggets about writing, drawing and the […]

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Coffee, Denial and the WOW Factor

I was at my local coffee shop the other day when one of the owners “Sue” came by and asked me “what do you do?”. After I explained that I did marketing she promptly and proudly told me that they do not do marketing. They would rather put the money into better coffee and a […]

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Escape The Media Sales Trap

Media sales reps are calling on you. Each showing up with their case studies, client testimonials and success stories. Each saying “my media is the best”. Have you taken chances; tried a few, and gotten mixed results? Never finding the one that works like wild fire. Never finding the one that produces a predictable flow of new […]

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