Basics of a Landing Page

Basics of a Landing Page There are some basics of a landing page that when followed will help you build a website that has the power to convert visitor into tangible sales, as well as generate a strong repeat purchases. Do you want a website that generates a constant stream of leads?  Do you want […]

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Key Business Indicators

Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m […]

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What is a squeeze page?

So what is a squeeze page?  Many people frequently use the terms “landing page” and “squeeze page” interchangeably, but actually, they are different types of web pages that serve different purposes.  A squeeze page is a simple page that is used to capture an email address.  There are two choices:  leave or give the email […]

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What is Google Adwords?

What is Google Adwords? What is Google Adwords and why would you use it? Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. Google Adwords advertisements are text based ads […]

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Copywriting Double Readership Path

Copywriting Double Readership Path Copywriting Double Readership Path is a technique we learned from the masters of copywriting like Dan S. Kennedy. This technique works every time I use it, and I get exactly what I want. The idea on the double or second readership path is to highlight the key points in the message using bold, italics, […]

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Keyword Defined

Keyword Definition The best keyword definition I was able to find is a keyword is a word used to classify or organize digital content, or to facilitate an online search for information. In this article we are going to discuss keywords as well as keyword phrases. It is important to understand keyword definition because or their role […]

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Keyword Density Tracker – Why use a tool

Why use a keyword density tracker tool? Using a Keyword density tracker tool makes managing your website faster and easier.  A keyword density tracker tool will quickly and easily calculate your keyword density saving you the tedium of reviewing pages and counting words.  In this article I am going to share how to calculate keyword […]

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Long Tailed Keywords and their importance

 Long Tailed Keywords Simply put, long tailed keywords are keywords or phrases with 2 or more words in them.  Ok, that is the dictionary definition.  Now for my definition:  it is how you make money in Internet advertising marketing.  Long tail keywords work and work well because they cost less, it is easier to get […]

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How To Test Keywords

How to Test Keywords for your site Test keywords to ensure you get the most bang for your buck. It not only also allows you to identify top-performing keywords that will drive the most clicks for your web page or ad; it also enables you to continually improve the relevance of your online advertising campaigns […]

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How to Pick Keywords

How to Pick Keywords How to pick keywords for your Internet advertising is one of the keys to building a successful Internet marketing advertising campaign.  To understand how to pick keywords you need to understand the role keywords play on the Internet as well as the phycology that goes on during a search.  The psychology […]

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