What is a Landing Page and Why is it Important? So what is a landing page? A landing page is kind of like a landing strip – it is where your prospect lands (and hopefully safely without much turbulence) after clicking on an ad, article or search. Since this article is about Internet advertising I am going to …
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Landing Page Elements If you’re looking to create the best landing page, it is helpful to arm yourself with what goes into. There is no such thing as an A+ landing page. That’s because business goals vary from one company to another. However, there are common elements in all top-notch landing pages that make them …
Do you believe that trust is important when a customer is buying from you? Does your customer need to trust you? Yes, trust is important. So, “How is trust established?” How do you get a customer to trust you? When I have asked this question of others they say to me – trust is earned. …
Episode 1: Creating Trust with Marketing Stephen Semple walks you through how to create trust with with your marketing message before someone ever contacts your business.
Adwords vs Adsense – What is the difference? Adwords vs Adsense – What is the difference? Explained. The terms Adwords and Adsense are often used interchangeably and incorrectly making the difference between Adwords vs Adsense confusing at the best of times. In this article I am going to clarify the difference so that you can make …
What Do You Need To Know About Adwords Landing Page Quality In order to help digital marketers track and monitor the performance of their online advertising activities, Google has come up with a standardized formula to measure Quality Score. There are basically three main metrics that affect Quality Score: Click-through Rate Ad Relevance Landing Page …
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Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner. This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword …
The Lowdown on Landing Page Quality Score Get the lowdown on Landing Page Quality Score! There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly …
Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for …
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The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile. Really, that is all that you have? If that was the insightful comment from the pipe …