What Do You Need To Know About Adwords Landing Page Quality In order to help digital marketers track and monitor the performance of their online advertising activities, Google has come up with a standardized formula to measure Quality Score. There are basically three main metrics that affect Quality Score: Click-through Rate Ad Relevance Landing Page […]
Google Adword Keyword Tool
Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner. This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword […]
Landing Page Quality Score
The Lowdown on Landing Page Quality Score Get the lowdown on Landing Page Quality Score! There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly […]
Split testing ads in Google Adwords and Bing Ads
Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]
Benefits of Internet Advertising
The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile. Really, that is all that you have? If that was the insightful comment from the pipe […]
Cost of Acquisition of a New Lead or a New Customer
Cost of Acquisition of a New Lead or a New Customer Cost of Acquisition of a New Lead or Customer is one of the key numbers you need to know when evaluating your marketing. Don’t get caught up on impressions, click through rates (ctr) and cost per click (cpc) – Until you know your costs […]
Search Network what is the Difference in Adwords Between it and Display?
What is the Difference Between The Display and Search Network? When creating an Adwords campaign you will come across the options for the Search Network, Display Network or both. Since the world of the Internet is a big place and when it comes to running ads there are lots of options available. Understanding these options will help you […]
Trust Conundrum
The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is […]
Basics of a Landing Page
Basics of a Landing Page There are some basics of a landing page that when followed will help you build a website that has the power to convert visitor into tangible sales, as well as generate a strong repeat purchases. Do you want a website that generates a constant stream of leads? Do you want […]
Key Business Indicators
Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m […]
