Adwords vs Adsense – What is the difference?

Adwords vs Adsense – What is the difference? Adwords vs Adsense – What is the difference? Explained. The terms Adwords and Adsense are often used interchangeably and incorrectly making the difference between Adwords vs Adsense confusing at the best of times.  In this article I am going to clarify the difference so that you can make […]

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Adwords Landing Page Quality What do you need to know about it

What Do You Need To Know About Adwords Landing Page Quality In order to help digital marketers track and monitor the performance of their online advertising activities, Google has come up with a standardized formula to measure Quality Score. There are basically three main metrics that affect Quality Score: Click-through Rate Ad Relevance Landing Page […]

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Google Adword Keyword Tool

Google Adword Keyword Tool How to get the most out of it! The most useful Google Adword Keyword Tool is a The Google Adword Planner.  This is a free tool that can help you get keyword ideas and traffic forecasts for your campaigns. You can use the Google Adword Keyword Tool to search for new keyword […]

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Landing Page Quality Score

The Lowdown on Landing Page Quality Score Get the lowdown on Landing Page Quality Score! There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly […]

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Split testing ads in Google Adwords and Bing Ads

Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]

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Benefits of Internet Advertising

The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile.  Really, that is all that you have?  If that was the insightful comment from the pipe […]

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Trust Conundrum

The Trust Conundrum How can you build trust before someone meets you? This content shared thanks to the American Small Business Institute. Gary Bernier: Stephen, today you wanted to talk to everybody about trust, right? Stephen Semple: Yeah. Yeah, trust is an interesting concept. Let me ask you this, Gar, if you’re selling something, is […]

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