The Lowdown on Landing Page Quality Score
Get the lowdown on Landing Page Quality Score!
There may be no one perfect example of a best landing page, but there are certainly objective metrics in place to ensure you optimize its effectiveness. You can easily keep track of the performance of your landing page by constantly monitoring its bounce rate, conversion rate and quality score.
What is Landing Page Quality Score?
Quality Score is a metric used by digital marketers to measure the relevance of their ads, keywords, and landing page to a lead or potential visitor. Landing Page Quality Score basically refers to the relevance and performance of your landing page. As a rule of thumb, the higher the quality score, the better.
Why does the Quality Score matter?
Google has come up with a standardized way of tracking your ad campaign performance by introducing a metric called the Quality Score. The concept behind this is quite simple to understand. Basically, keywords that enjoy a higher score are the ones most marketers would be seeking to add to their campaigns. This will enable their pages to appear on top of the search results, therefore attracting more potential visitors to their website.
In addition, Google has recently implemented the relevancy of the landing page into the overall quality score. This means that developing an aligned and easy-to-use landing page has become a priority among most digital advertisers.
Truth is, more than just boosting your overall quality score, having a high landing page quality score suggests that your landing page is effective in converting leads into sales.
How do I improve my Quality Score?
There are plenty of ways to ensure your landing page quality score is above average. Here are some of the best tips to keep in mind when you want to increase your quality score:
1. Make your Landing Page Relevant.
When you create your landing page, you want to make sure that your content is consistent with both your keywords and ad copy. Make sure that keywords are carried through to title tags, headers and body content. To check your landing page’s relevance, enter the URL of your landing page into Google’s Keyword tool.
2. Make Your Landing Page Clear and Easy.
When people get to your landing page, the call to action should be blatantly obvious and easy to carry out. Do not get carried away by bombarding your lead with a lot of text or fancy graphics. Putting too much high-resolution images will only slow down your load times, which would ultimately drive potential customers out of your site.
3. Make Sure Your Content is Unique.
Never ever copy headlines from other websites or other pages on your own site, even if the duplicate content is blocked organically via your robots.txt or other means. Uniqueness will not only improve your quality score, it will also ensure that your differentiation point stands out vis-à-vis your competitors in the market.
4. Split Test Your Landing Pages
The best thing about online advertising is that it is easy to experiment with different approaches. You should experiment with making content and layout changes on your landing pages to see if any of those changes can improve your landing page quality score and effectiveness. It is important to isolate your changes, so that you know exactly what elements are most impactful in improving your landing page’s performance.
Check out how easy it is to create great landing pages and split test them right within Click Funnels.
Developing targeted and well-designed landing pages does not only help you achieve optimal “quality scores” that are better aligned with your overall online advertising campaign, it also helps you achieve your business goals which are ultimately linked to conversion and sales.