Landing Page Elements
If you’re looking to create the best landing page, it is helpful to arm yourself with what goes into.
There is no such thing as an A+ landing page. That’s because business goals vary from one company to another. However, there are common elements in all top-notch landing pages that make them successful.
Clear Call to Action
Most marketers make the common mistake of giving a landing page visitor too many options. Your landing page should be single-minded about the options provided. Whether you want them to shop, sign up, try your product, or see your video, be single-minded about the options you provide.
As with all marketing campaigns, it helps to keep it simple. After all, research has proven that the more choices you offer people, the longer it takes for them to make a decision. With this knowledge available, it is important to make your landing page as simple and as clear as possible. The best landing page focuses only on one call-to-action.
Whether you’re trying to market an e-book, a weight loss product, or a tutorial service, always remember that every potential buyer that comes to your website has a problem. The job of a landing page is to illustrate how your products and services can solve that problem. Your landing page will have a resonating headline doing 50% of the job, so your goal is to make sure it speaks to them.
When creating your headline, make sure it speaks directly to your visitor. Otherwise, you lose the opportunity to reel them in, and they’ll be switching tabs to another company before you know it.
While it is tempting to use a dozen high-resolution images to beautify your landing page, just like your headline, it is essential to keep your usage of visuals at a minimum. A simple design with effective visuals is crucial in helping you emphasize the call to action.
Here are some tips to guide you on how to optimize the use of visuals for you to create a successful page:
- Use big fonts to emphasize your headline and focus on your selling points.
- Use bullet points to easily break down big blocks of copy.
- Use videos because they are proven to increase conversion rate by as much as 80%. They are also more impactful when done right.
- Use graphics or images that are relevant to your product or service.
Whether selling a product or a service, marketing is all about trust. That is why Apple or Amazon remains top-of-mind among its large consumer base worldwide.
Thankfully, building trust is not as difficult as it sounds. There are plenty of ways to build trust. You can get testimonials from your customers to back up your statements. Include research statistics or data to back up your claims. You can even affix accolades, awards, or secure badges on your website to establish your credibility.
Make sure you use these trust elements throughout your sales funnel and not just on your page to remain consistent throughout.
Create the Best Landing Page
It may be true that there is no such thing as the best landing page, but these are foolproof techniques you can employ to ensure you achieve your Internet marketing goals. Summing it up, it’s all about being clear about what action you want your visitor to take.