Keyword Defined

Keyword Definition

The best keyword definition I was able to find is a keyword is a word used to classify or organize digital content, or to facilitate an online search for information.

In this article we are going to discuss keywords as well as keyword phrases.

It is important to understand keyword definition because or their role in Search Engine Optimization (SEO).  While SEO may sound like a scary and intimidating concept, the premise of this is actually very simple. In a nutshell, search engines such as Google, Bing and Yahoo scan your website weekly, daily or even hourly for new content. They then index this new content information, so they can appear in the search results and also so that digital users can access your webpages.

This is how the search engines organize the information so that users can find what they are looking for.  When a site is optimized for search it means the information on the site has been organized in a manner that makes it easier for the search engines to recognize and index the site.

So back to our question, what is our keyword definition? Don’t worry we will tell you what long tailed keywords are too.

Keyword Definition a Practical Guide

Adwords Keyword Selection
Adwords Keyword Selection

Adwords Keyword SelectionThe important keyword definition to know is that a keyword is a word or phrase that a person types in when they want to find something on the web.

For example, if I want to learn about baking apple pie I might type in “apple pie recipes”.  When I type in “apple pie recipes” I will get a list of websites as well as some ads.  The search engine has found the sites based upon keywords.  The ads are displayed based upon Adwords.  Both are based upon the phrase typed in when doing a search but they are different animals.  The term keyword often is used to refer to both often and it can get a bit confusing.  So I hope that clarifies things a bit.

In both cases, it is important to understand how users search for information online, so they you can effectively create keywords that would improve your website’s visibility in search engines.

Why should I use Targeted Keywords?

Choosing the right keywords is a key to online marketing success. It can help you reach the customers you want and get them to visit your website.

To get your websites to appear when people search online, the keywords should to match the words or phrases that people use, and be related to the content of your website. This will dramatically increase the chances of your website getting discovered by potential customers.

Statistics show that the first webpage displayed on the search engine results page gets clicked on 70% of the time. This means that your website content needs to contain all the relevant keywords that your target audience is searching for, so you can easily get top billing. In order to do this, the first step is to understand how your target audience is searching for your content and then integrating this into your content plan strategy.

Tricks to Optimizing Your Keywords

There are some tricks that you can use to help you create a list of keywords to optimize around.

Going back to our apple pie recipe example: If you choose a generic keywords like “apple pie” people searching for prepackaged apple pies might find your site.  While traffic is good this type of traffic will not yield you any results. The trick is to be as concise as possible so you can reach the right customers. In this case, you could choose more relevant keywords like “apple pie recipes” you will be more likely connect with the user wanting to bake an apple pie.

The other challenge is that more generic keywords have much more competition.  Large multi-national companies usually dominate generic keywords and there is little chance of dislodging them off the first page.  It can be hard to break into those markets and get on page one.  So often the best strategy is to get even more specific like using a keyword phrase such as “gluten-free apple pie recipes”.

They are called Long Tailed Keywords.

Here are some other tips you should keep in mind when developing keywords or keyword phrases for your website:

Choose your keywords carefully.

Keyword definition, long tailed keywords
Wordtracker.com Keyword Selection Tool

Make sure to include phrases that your customers would likely use in describing your products.

The goal is to make sure your keywords are directly related to the theme of your ad and the page you’re directing your customers to.

Find keywords that do not have as much competition.  You can use tools such as Keyword Tracker to find out the traffic and competition of specific keywords.

Research long tailed keywords (there is golden opportunities to be found here).

If you have not read the article on Long Tailed Keywords I highly recommend giving it a read.  Good luck in your research.

Hopefully you have enjoyed our Keyword Definition.

If you are looking for a great keyword tool check out Wordtracker.com.

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