Facebook Marketing and Facebook Advertising Overview

Facebook Marketing Businesses can make use of Facebook in two ways. The first one uses Facebook to create and post content regularly as a content management platform. The second way is Facebook advertising, paying Facebook to display your ads before your target audience. Most people are familiar with posting photos and small captions on Facebook. […]

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What is Social Media Marketing?

What is Social Media Marketing? Social Media Marketing can be broken down into two categories. The first is Content Marketing, and the second is Advertising. Content Marketing Social media content marketing is creating and publishing content: written, spoken/audio, picture, or video. All social media platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok allow you to post […]

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What is Digital Marketing?

This is the question that I will answer for you today. Let me start by sharing what is NOT digital marketing. Traditional or legacy media is not digital marketing, things like print newspaper, broadcast TV, broadcast radio, direct mail, printed magazines, and printed books. All of these have been around since before the Internet became […]

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Social Media Marketing I’m one too

Connection in social media starts with “And, I am too”, and ends with likes and shares. It starts with someone saying, “I am …” Car guy, walking dead fan, couch potato, and you find yourself saying – “And, I am too”  It can be said in your head or out loud. “I am too” says you […]

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Social Media Marketing Self Identification

Social Media Marketing and the magic key words “I am a…” Three most important words in social media marketing – “I am a …” Self identification in social media is the key to connection. How proud members will broadcast your message to the tribe. I’m a Canadian, I’m a Walking Dead fan for example. I’m […]

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