Once upon a time, social media was great. Then came the investors, but they were just the foot soldiers in front of the evil AI algorithm that ruined everything. Today, posting to social media may show up in front of your subscribers or followers if the evil AI algorithm thinks they should see it in […]
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Facebook Marketing Businesses can make use of Facebook in two ways. The first one uses Facebook to create and post content regularly as a content management platform. The second way is Facebook advertising, paying Facebook to display your ads before your target audience. Most people are familiar with posting photos and small captions on Facebook.
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The question we hear all the time is, “How do I create ongoing social media content about my business that will increase my likes, follows, and sales?” The answer is reality TV has taught us that just about any work can become a good story. The story of what you do regularly has a beginning,
Content Marketing Strategy for Social Media Marketing Read More »
What is Social Media Marketing? Social Media Marketing can be broken down into two categories. The first is Content Marketing, and the second is Advertising. Content Marketing Social media content marketing is creating and publishing content: written, spoken/audio, picture, or video. All social media platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok allow you to post
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This is the question that I will answer for you today. Let me start by sharing what is NOT digital marketing. Traditional or legacy media is not digital marketing, things like print newspaper, broadcast TV, broadcast radio, direct mail, printed magazines, and printed books. All of these have been around since before the Internet became
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Bingeing Boredom – when you can no longer stay in front of your TV, brought on from excessive bingeing due to a lack of other entertainment. Netflix Neverland – you might feel like you have reached the end of Netflix. All the new content appears to have subtitles. You’re up to date on all your regular shows,
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Connection in social media starts with “And, I am too”, and ends with likes and shares. It starts with someone saying, “I am …” Car guy, walking dead fan, couch potato, and you find yourself saying – “And, I am too” It can be said in your head or out loud. “I am too” says you
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Social Media Marketing and the magic key words “I am a…” Three most important words in social media marketing – “I am a …” Self identification in social media is the key to connection. How proud members will broadcast your message to the tribe. I’m a Canadian, I’m a Walking Dead fan for example. I’m
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