What is Digital Marketing?

This is the question that I will answer for you today.

Let me start by sharing what is NOT digital marketing. Traditional or legacy media is not digital marketing, things like print newspaper, broadcast TV, broadcast radio, direct mail, printed magazines, and printed books. All of these have been around since before the Internet became available.

So, what is digital marketing?

Digital marketing can be broken into two categories, content marketing, and advertising.

Content marketing is where you’re creating the content, be it written, spoken (audio), picture or video. For example, website blogging is written content to feed the search engines. Podcasting is spoken audio content consumed by a podcast player. Posting to social media like Facebook, Instagram, and Pinterest combines pictures, videos, and written content. YouTube, TikTok is primarily video content. PDF books and reports are also examples of written digital content.

From a business perspective, the cost of content marketing is TIME. Your TIME spent creating and publishing content. Many people underestimate the creativity and time involved in posting entertaining content regularly. If you have more time than money, this may be a good option for you. However, it is not necessarily a fast way to grow an audience.

Digital advertising places a digital advertisement on a content platform (social media system). For example, YouTube, Facebook, Instagram are all content platforms that earn money by selling advertising. There is a large list of ways you can advertise online today. Each social media platform has an advertising system for creating and placing your digital ads. You get to choose the audience you place your ads in front of. Typically you do this geographically and then by interest.

The cost of digital advertising is money, money to place the ad in front of an audience, and money to create the advertisement. Because a lot of digital advertising allows you to target the prospect, it comes at a high cost.

If you have any questions, please put them in the comments, and please give this video a like if it helped you out.

Gary Bernier - Wizard of Digital
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