Effective Internet Advertising Strategy Tips More and more businesses are looking for effective internet advertising strategy tips to promote their products, reach out to their consumers and attract new potential users. While the business objectives and communication goals in Internet marketing do not vary drastically compared to traditional advertising, the methods used in Internet marketing …
Great Internet Marketing Advertising Starts With an Ad That Gets Attention This is the world of Internet marketing advertising. I am a tiny little ad – no more than 95 characters and you can’t make me larger. I am plain text – no flashy lipstick on me. No pictures – my beauty is in my plain fonts. …
The Worst Internet Marketing Strategy – EVER! The worst Internet marketing strategy is really not having a keyword strategy. If you are not sure what a keyword is first you need to click here to learn about keywords. The Internet holds the promise of being able to market to the world. Everyone looks for things online. The amount …
The Benefits of Internet Advertising When I read most articles on the benefits of Internet advertising I feel like I am reading an art book that states the Mona Lisa is popular because she has a really nice smile. Really, that is all that you have? If that was the insightful comment from the pipe …
Cost of Acquisition of a New Lead or a New Customer Cost of Acquisition of a New Lead or Customer is one of the key numbers you need to know when evaluating your marketing. Don’t get caught up on impressions, click through rates (ctr) and cost per click (cpc) – Until you know your costs …
Cost of Acquisition of a New Lead or a New Customer Read More »
Key Business Indicators Transcript: Stephen Semple: Hey, everyone we are going to talk about Key Business Indicators. I’m Stephen Semple. I’m a Wizard of Ads Partner from Toronto, Ontario, was just down here attending a Young Writers Workshop that was actually, one of the instructors was my buddy here, Gary. Gary Bernier: Hi, Steve. I’m …
Create we believe statements if you want to bond with your prospects and customers. You need to let them know what you stand for and what you stand against. You have to both attract and repel. You want to attract the prospects and customers that approach the world the same way as you do share the …
It started to dim, and then get darker, the temperature dropped, until it felt like night. Yes, this is what happened in Nashville during the eclipse. The big bummer was the F#$!ing cloud. We all had a good time anyways, because we where there for AdTalks. A one-day event hosted by the Roy H. William …
Parasocial Influence, Transportability, and a Solar Eclipse Read More »
Media sales reps are calling on you. Each showing up with their case studies, client testimonials and success stories. Each saying “my media is the best”. Have you taken chances; tried a few, and gotten mixed results? Never finding the one that works like wild fire. Never finding the one that produces a predictable flow of new …