Split Testing Ads Split testing ads is a marketing process where you pit a new design against the control. The control is your known working good version. The control version is working and you know your metrics. The metrics can be views, and subsequent clicks or views and completions. Essentially you want to know for […]
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What is the Difference Between The Display and Search Network? When creating an Adwords campaign you will come across the options for the Search Network, Display Network or both. Since the world of the Internet is a big place and when it comes to running ads there are lots of options available. Understanding these options will help you
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What is Google Adwords? What is Google Adwords and why would you use it? Google Adwords is one of the most popular and arguably one of the most effective internet marketing methods today. You have probably seen Google Adwords in action and been unaware that you were looking at Adwords advertisements. Google Adwords advertisements are text based ads
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Adwords Secret You Need To Know To Save Money You need to know this adwords secret that will save you money if you are spending money doing Google Internet advertising. Saving money makes this secret a secret that is worth knowing and knowing well. It has to do with the Quality Score that is attached
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