What If

Lengthy line-ups, bumping nudging trying to get there, over scheduled, waiting, exhilarated, euphoric, exhausted was my Labour Day weekend. My favourite weekend of the year, our annual pilgrimage to FanExpo. Fascinated by the top comic book writers and artists. We will endure just about anything to gain those amazing nuggets about writing, drawing and the […]

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What did Henry Ford Believe?

Create we believe statements if you want to bond with your prospects and customers. You need to let them know what you stand for and what you stand against. You have to both attract and repel. You want to attract the prospects and customers that approach the world the same way as you do share the […]

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Coffee, Denial and the WOW Factor

I was at my local coffee shop the other day when one of the owners “Sue” came by and asked me “what do you do?”. After I explained that I did marketing she promptly and proudly told me that they do not do marketing. They would rather put the money into better coffee and a […]

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Escape The Media Sales Trap

Media sales reps are calling on you. Each showing up with their case studies, client testimonials and success stories. Each saying “my media is the best”. Have you taken chances; tried a few, and gotten mixed results? Never finding the one that works like wild fire. Never finding the one that produces a predictable flow of new […]

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