Coffee, Denial and the WOW Factor

I was at my local coffee shop the other day when one of the owners “Sue” came by and asked me “what do you do?”. After I explained that I did marketing she promptly and proudly told me that they do not do marketing. They would rather put the money into better coffee and a […]

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Escape The Media Sales Trap

Media sales reps are calling on you. Each showing up with their case studies, client testimonials and success stories. Each saying “my media is the best”. Have you taken chances; tried a few, and gotten mixed results? Never finding the one that works like wild fire. Never finding the one that produces a predictable flow of new […]

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