The Dreadful Day of Disappointment

A Captain One Star Story Captain One Star and his first mate High Expectations decided to change their regular Friday routine. Yes, we apologize to the regular businesses we visit on Fridays for not bringing our money back on this particular day. You see we asked the scary question, “Should we do the usual or […]

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Dispatch Fee or No Dispatch Fee

An owner of a plumbing company once asked me about my thoughts on a dispatch fee. Here is what I told him. Can we agree that a transactional messaging that communicates deals, lower prices and specials bring people looking for the lowest price? If yes, then are you the lowest price provider? If no then […]

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