Copywriting Double Readership Path Copywriting Double Readership Path is a technique we learned from the masters of copywriting like Dan S. Kennedy. This technique works every time I use it, and I get exactly what I want. The idea on the double or second readership path is to highlight the key points in the message using bold, italics, […]
What If
Lengthy line-ups, bumping nudging trying to get there, over scheduled, waiting, exhilarated, euphoric, exhausted was my Labour Day weekend. My favourite weekend of the year, our annual pilgrimage to FanExpo. Fascinated by the top comic book writers and artists. We will endure just about anything to gain those amazing nuggets about writing, drawing and the […]