Search Engine Keyword Selection

Search Engine Keyword Selection

Search engine keyword selection is one of the most important activities involved in online marketing and advertising. Search engine keyword selection will impact how much traffic will be driven to your site, the sites visibility with search engines and your overall success.  The challenge is that you do not want just any traffic, you want the right visitors.

Truth is – effective online marketing is not always about getting a huge foot traffic volume to your site. It is about getting the right kind of visitors. Keyword research enables marketers to target the right traffic and to more effectively communicate with them.

Choosing the keyword phrase you want to optimize for on a Web page can be extremely challenging. There are so many keywords and keyword phrase variations you can use, and it can be very difficult to choose the right phrase so that you can rank high enough to get noticed.

Thankfully, the science of keyword researching is well documented, so we have identified number of ways we can replicate this activity without going through an arduous trial and error process.

Here is a quick overview of the process:

Step 1. Create an initial search engine keyword selection seed list.

Build an initial list of keyword ideas.  You can start with a list of five or six keywords in order to jump start your keyword research. Remember to be comprehensive as you can in terms of capturing the benefits of your product or service. After all, if you possess a good understanding of your target audience and have clearly identified your company or product’s unique selling proposition (USP), shortlisting an initial keyword list will be a piece of cake.

In addition, it is also important to keep in mind that keywords are important not only for search engine optimization, but for the development of your overall content strategy. Consistency is key in maximizing your online advertising efforts.

Step 2. Expand your keyword list.

Search Engine Keyword Selection
Search Engine Keyword Selection

You can expand your keyword list with the help of keyword research tools such as the Google AdWords Keyword Research available online.

Once you begin with the keyword research process, your research tool will be able to give you a list of related keywords to consider. This allows you to expand your keyword list to include new keywords and phrases that are relevant to your consumers’ pain points and needs.

Here are two helpful tips on how to use the tool effectively:

·      Select ‘Exact Match Type’. Exact Match will give you the number of searches for a specific term only. It provides digital marketers with the most realistic estimate of the search traffic.

·      Under Advanced Options and Filters, select the language and location you’re interested in. By making use of such filters, you can get an even more accurate estimate of the search volume from an audience matching your criteria.

Step 3. Refine your keyword list.

Now that you have a good list of keywords, it’s time to focus only on the most resonating keywords. This is especially important if you’re developing a keyword list for search engine optimization (SEO) purposes.

Competition is a big factor that you should keep in mind when refining your keyword list. It is important to identify how many webpages are specifically targeting the keywords you intend to use. If you find that a large number of companies and brands are actively trying to rank for that term, you will have a harder time ranking well for that keyword.

As a basic rule, stick with the keywords that are high in popularity and relatively low in competition.

Investing your time in the proper keywords is important, optimizing your web pages the old way is a waste of time with Click Funnels you can do it simply and easily with a click of your mouse. Click Funnels it is great for building your landing pages, your thank you pages, creating email follow-up and so much more.